Key performance indicator (KPI)

Key performance indicators or KPI are measurements that are used to assess and measure the performance of an IT service or of a business activity.

Name	Provider	Purpose	Duration
_ga, _gid	Google Analytics	Audience measurement (Google Analytics)	13 months
_qta_rum	Centreon Experience Monitoring	Technical measurement of site performance (load times), exempt from consent	30 minutes of inactivity (session)
hubspotutk	HubSpot	Lead scoring and marketing automation (HubSpot)	13 months