“Centreon DEM makes web performance issues accessible and understandable for everybody across the extended team. We now share the same KPIs throughout the company and can collaborate to boost conversions, to optimize the customer experience and to protect our e-reputation.“
Christophe Henry — Chief Information Officer, TF1 Teleshopping
Summary
Teleshopping, TF1’s leading TV shopping brand, relies on Centreon DEM to ensure fast, reliable website performance and to smoothly absorb traffic spikes during major sales events. By giving all teams a shared, easy-to-understand view of web performance, Centreon DEM helps eliminate conflicting KPIs, streamline collaboration, and prioritize optimization work. Teleshopping can now prevent performance issues before they impact customers, improve user experience and conversions, and protect its online reputation while supporting continued business growth.
Key Facts
- Created in 1987
- 60 employees
- 50 million euros in turnover
- Most-watched Saturday morning TV program in France
Challenges
- Ensuring website continuously performs at optimal level.
- Ensuring all teams agree upon performance issues.
Solution
- The Centreon DEM platform (*) monitors the website and proactively reports on issues (* formerly Quanta, following the acquisition of Quanta by Centreon).
- All teams collaborate to improve website performance.
- Improved user experience and conversion.
Benefits
- Shared, objective view of website performance throughout company.
- Efficient team collaboration improves website.
- 360° view of web performance.
- Ability to easily identify performance-issue causes and shorten time to resolution.
The Full Story
The TV shopping channel trusts Centreon DEM to get all its e-commerce business and technology stakeholders working together to meet customers’ growing online demand.
Teleshopping is a television program broadcast on TF1, France’s leading and oldest national general-interest TV channel. The program enables viewers to discover and buy innovative products for daily life. Viewers can order the products by telephone or online. Changes in consumption habits mean that the website now takes precedence over the call center for sales, accounting for 50% of the program’s turnover.
Conflicting View on Website Performance Indicators
Teleshopping’s website experiences a high concentration of traffic for a short timeframe during sales periods. The sudden peaks in traffic were difficult to manage. The website experienced severe performance issues during both Black Friday and Winter sales, which led to an inevitable loss of revenue. The company decided to implement major changes to the site’s code and infrastructure to avoid future problems. However, the teams were still unsure whether these changes were enough to ensure the smooth running of their site during critical peak traffic periods. Teleshopping’s e-commerce teams were already equipped with website monitoring tools, yet they were swamped with information. The KPIs used to evaluate web performance varied from team to team.
Excellent Website Performance Is Key to an Optimal Conversion Rate
Teleshopping decided to call on Centreon DEM’s experts to perform a site audit. Centreon DEM (formerly Quanta, following the acquisition of Quanta by Centreon) was able to confirm that their recent investments on the website ensured it could easily handle future traffic peaks. Centreon DEM’s experts then defined a website performance roadmap to ensure that the website did not run into any further issues down the line.
A Shared and ROI-Centric Approach to Website Performance
On a daily basis, Centreon DEM provides Teleshopping with a complete, easy-to-understand view of its website performance, shared by all teams. The whole company now shares the same clear and effective performance KPIs. A true ROI-centric approach to website performance is now possible. Each quarter, all stakeholders from all departments meet with a Centreon DEM performance guru in order to collectively discuss and prioritize improvements and prevent foreseeable issues. Through anticipating and preventing issues, Teleshopping is able to spend less time on problem-solving and more time on increasing revenue.
Collaboration Ensures Growth and Serenity
Teleshopping teams work serenely knowing that the website can effectively fulfill its principle mission of selling products. Traffic is now more fluid, avoiding saturation. Better website performance has improved user experience and conversion. There is no more finger-pointing, misunderstandings or unclear indicators. Since everyone is now on the same page, teams can collaborate to ensure that the website successfully meets customer demand.
To Go Further
Ready to explore how Centreon can help you improve web performance and deliver flawless digital experiences?
- Deep dive into Centreon DEM: Discover how Centreon DEM gives you full visibility into application performance and user journeys.
- Boost your web performance: Learn how to monitor and optimize the performance of your websites and web applications.
- Enhance user experience monitoring: Understand how to monitor real user experience and ensure seamless digital interactions.
- Talk to our experts: Want to evaluate your needs or see Centreon DEM in action? Contact us for a personalized demo and ask our monitoring experts any questions you may have.
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Case study based on a presentation by Christophe Henry, Chief Information Officer at TF1 Teleshopping, at Paris Retail Week.
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